OUR WORK
What we've built, launched, and helped grow.
Future Food Museum
Together with Plat Institute we led the curation of the most visited experience at Abu Dhabi Global Food Week. 34,000 visitors in four days.
SUNND
Building a CBD cosmetics brand from formulation to shelf. Our own venture, end to end.
Global Innovation
Redesigning how a multinational learns, measures, and improves across markets.
Future Food Museum
ADNEC - Abu Dhabi
The Challenge: Abu Dhabi Global Food Week needed a flagship experience that could make innovation in food tangible, not theoretical. Something visitors would walk through, remember, and talk about. We were invited to make it happen, from blank canvas to opening day.
What We Did: Led by Daniel Santamaria together with Plat Institute, the Future Food Museum was a physical walk-through installation exploring innovation in culinary techniques, sustainable materials, and the future of food experience. We handled the full creative and spatial design, from concept and narrative arc to production and on-site delivery.
Outcome: 34,000 visitors in four days. The most visited experience at the summit.
SUNND
Own Venture - Europe
The Challenge: We saw an opportunity in the emerging European CBD wellness market to build a brand that combined premium formulation with clean, simple design. Rather than advise someone else on how to do it, we built it ourselves.
What We Did: We developed a full cosmetics line from scratch: four CBD oil concentrations (5%, 10%, 20%), a face cream, serum, and solid soap. We managed every stage: raw material sourcing, formulation, production, regulatory compliance, brand identity, packaging, and commercialization across Spain and Europe.
Outcome: A complete product line taken from concept to market. Full lifecycle experience in sourcing, production, branding, and distribution that now informs every product development project we take on.
Industry Wellness & Cosmetics · Ventures
CX Collaboration Framework
Global Programs - Europe
The Challenge: A multinational in rapid expansion was running programs across multiple markets, but teams operated in silos. Knowledge stayed local, execution quality varied, and there was no shared system to learn from what was working or diagnose what wasn't.
What We Did: We mapped how the organization actually interacted across markets and functions, identified where collaboration broke down, and designed a new framework for collaborative work. The model introduced standardized diagnostic tools, shared status visibility across geographies, and a structured cycle for turning insights into action. The goal was to make the company work as an intelligent system rather than a collection of disconnected efforts.
Outcome: A scalable collaboration and diagnostic framework that gives both global and local teams a shared language, a single view of execution quality, and a repeatable process for continuous improvement.