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Insights
Perspectives on strategy, product, and the industries we work in.
What 34,000 visitors taught us about experience design
Back in 2024, I led the design and experience in my previous role as a partner at Plat Institute, to create the Future Food Museum at Abu Dhabi Global Food Week. A physical walk-through installation exploring innovation in culinary techniques, sustainable materials, and the future of food. Over four days, 34,000 people walked through it, making it the most visited experience at the summit (and the highest NPS score). Here's what we learned. People don't read, they just flow a
3 min read
Exploring Hong Kong's Sustainable Innovation Initiatives with STOIC Foundation
Recently, we joined the STOIC Foundation in Hong Kong, to explore how creativity can solve some of the world’s most pressing challenges. Our focus: turning waste into value. We introduced new materials and product concepts derived from oyster waste. Showing how a byproduct can become a beautiful, functional resource. Alongside this, we showcased practical alternatives to plastics, including citrus-based filament, coffee-waste materials, and glass transformation techniques tha
1 min read
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