There's a particular kind of confidence that comes from having shipped something yourself. Not advised on it. Not reviewed the business case. Actually built it, sourced it, branded it, put money behind it (and sometimes lose it...), and watched real people decide whether to buy it or not. That's why Alter Innovation builds its own products alongside client work. Not as a side project or a hobby, but as a deliberate part of how we operate. After working with some of the world'
