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Insights
Perspectives on strategy, product, and the industries we work in.
What 34,000 visitors taught us about experience design
Back in 2024, I led the design and experience in my previous role as a partner at Plat Institute, to create the Future Food Museum at Abu Dhabi Global Food Week. A physical walk-through installation exploring innovation in culinary techniques, sustainable materials, and the future of food. Over four days, 34,000 people walked through it, making it the most visited experience at the summit (and the highest NPS score). Here's what we learned. People don't read, they just flow a
3 min read
Why we build our own products
There's a particular kind of confidence that comes from having shipped something yourself. Not advised on it. Not reviewed the business case. Actually built it, sourced it, branded it, put money behind it (and sometimes lose it...), and watched real people decide whether to buy it or not. That's why Alter Innovation builds its own products alongside client work. Not as a side project or a hobby, but as a deliberate part of how we operate. After working with some of the world'
3 min read
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